Professional Digital Marketing

PPC Campaign Package

Maximize Your PPC Campaign Results

PPC Campaign Experts

PPC (pay-per-click) is one of the most widely used methods of internet advertising. Every click costs money, so businesses want to ensure they are getting the best results for their advertising investment. 

Our creative team will develop a choice of ad groups populated with keyword-rich ads that are highly relevant to your target audiences’ interest.

Google Adwords Marketing Package

Account Setup & Optimization

  1. Define campaign objectives
  2. Keyword research
  3. Campaign creation and update
    • Campaign structuring
    • Creation of ad groups
    • Segmentation of keywords in different and groups
    • Create ad copy
    • Bid rate analysis
    • Map keywords/keyword groups to their landing pages
    • Implementing conversion tracking for ad campaigns
    • Initial keyword bidding
    • Search/add negative keywords
    • Add extension ( call, location, callouts, sitelinks, promotion, etc)
  4.  Geo location setup for new campaigns
  5. Creating ad groups accoutn to r eveloance to your products/services and marketing objectives
  6. Landing page analysis and recommendations
    • Content optimization (keyword insertion, keyword density, etc.)
    • Call to action optimization
    • Structure refinement suggestions to improve quality score
  7. Google analytics set up (if required)
  8. Ad-scheduling for campaigns (as required)

[Note: CPC will be paid to Google by client directly]

Account Optimization & Maintenance

  1. Keyword refinements at regular intervals
    • Researching new keywords at regular intervals based on market trends and changes
    • Implementation of keywords in adgroups to expand audience visibility
  2. Add creative refinement/optimization per new “Google Ad” updates
    • Optimization of creatives to improve the CTR for campaigns
  3. Remarketing (retargeting) to stay engaged with your target audience
    • Set up remarketing campaign according to the website visitor
    • Creating remarketing list for website visitors
    • Creating remarketing ads (image ads)
    • Upload remarketing tag on your website
    • Audience targeting from analytics
  4. Bid re-optimization for better position in Sponsored Section
  5. Analysis of CTR and CPA at regular intervals
  6. Landing page analysis and optimization suggestions to improve conversions
  7. Overall campaign management

Offering Strategies to Refine Your Online Presence

Campaign Setup

In this phase, our experts carry out research on various keywords, write ad copy, set up bids and implement tools to estimate the geographical location of target audience.

The successful campaign setup follows with scheduling of ads and other important aspects of ensuring a successful ad campaign.

Ad Maintenance

This phase of our PPC plan entails optimization of landing pages, setting up a website optimizer, refinement of the creatives/ads to ensure the competitiveness of the ad copy. CTR analysis to measure the success of the campaign, keyword, and bid refinement as well as other important aspects.

We provide you with weekly reports of the status of the PPC campaign. The reports detail every aspect of the campaign from the set up to the maintenance of your PPC plan. Our PPC packages are cost-effective and operationally effective in improving your search engine ranking. You can choose from the various options depending upon your budget and requirements.

 

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